The profile bio is a priority and one of the firsts steps to do on Instagram.

That will showcase your brand’s personality, promote your business and create interest for people to follow you.

So, to know which is important write to have a good profile, let me explain to you the same I do for all my new clientes, when they ask me help to manage their social media.

Start from the beginning.
Profile Picture
Make sure you use a symbol, logo o that will help your audience recognize you easily.

Profile Name
This is different from your username, is made up of up to 30 characters and helps with Instagram SEO because when people search on Instagram, the words in the Name field are analyzed for matches.

Username
That is written with @ and gives you the same name on the URL.
Exemplo (http://instagram.com/dmbymarcedias)

Description
Be sure to summarize your company’s impactful and objective information in a maximum of 150 characters.
Define in a few words what your service is, because people must follow you and make them fall in love so that they follow you without even knowing you.

Take advantage of this space to put your access link to the site, whatsapp, portfolio or any other site to which you want to direct the follower.

Contact link
Unfortunately you can only put a link on Instagram but there are external link options where you can create a list of all your sites. (If you are interested in knowing more about these external links, comment below.)

This is it, I hope you liked it!
Also, comment, share with someone who can help you and save to consult this information again for when you decide to update your profile.